Summer is road trip season in America. Between July and August 2025, millions of drivers crisscrossed the country — and for EV owners, every long journey comes with a question: where do I charge, and what do I do while I wait?
Charging isn’t just about plugging in. It’s about comfort, coffee, food, and time well spent. At Paren, we wanted to know: which Quick Serving Restaurants (QSRs) are truly capturing EV drivers’ attention during charging stops?
So, we dug into the data.
If you had to bet on one brand winning over EV drivers, Starbucks wouldn’t be a bad choice — and the data proves it.
The combination of coffee, WiFi, seating, and brand familiarity makes Starbucks the natural winner for EV drivers who need both a charge and a break.
At first glance, Subway looks like an EV-friendly partner: it has 118 stations within 50 meters, operated by 13 networks. That’s the second-highest station count in our analysis.
But utilization tells a different story:
Contrast that with Panda Express:
This means that scale alone doesn’t guarantee desirability. Brand power, site quality, and location context matter more.
EV drivers pairing a meal with a charge aren’t willing to wait. Across the QSR dataset:
Two brands stood out: Dunkin’ and Subway, where over 70% of stations had just 4 ports or fewer. This could impact throughput during peak travel times.
In just two months, more than 1 million charging sessions were recorded within 50 meters of QSRs. Put differently: about 1 in 20 charging sessions this summer happened next to one of the top 10 QSRs.
For QSRs, this signals a growing opportunity: EV drivers aren’t just passersby, they’re a captive audience for 30+ minutes. For charging networks, it’s a reminder that brand adjacency can be as important as kilowatts.
As EV adoption accelerates, the big question is: will restaurants seek out charging partners, or will drivers continue to shape the map of desirable charging stops on their own?
💡 Want to dive deeper?
👉 Contact us to request your copy of the data, or book a meeting with our team to discuss insights for your network.